Role: Entertainment Partnerships & Execution Lead

DIRECTV joined forces with DotDash Meredith Publications, PEOPLE and Entertainment Weekly, to host the ultimate star-studded blue carpet event to kick off the Fall Reality TV season.

This partnership not only highlighted DIRECTV’s commitment to creating premium and memorable experiences but also reinforced the strategy of leveraging strong IPs to deliver 360 marketing platforms. By engaging key audiences through this exclusive event, DIRECTV further cemented their position as a leader in the Entertainment space all while promoting the "stream DIRECTV satellite-free" message.